Where It Began...
Golden Hour was founded in 2020, during the pandemic, a time when most of the world was re-evaluating what was important and how to survive.
Our founder, Jesslyn, was one of those people. As a young child, she suffered from eczema, which she later healed on her own through diet, research, and natural, holistic products. When it comes to holistic skincare and healing, Jesslyn has always shown great passion, a passion that earned her the nickname “Big Cleo” from her younger sister.
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The first jar...
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During quarantine, Jesslyn was given the vision to share her knowledge and love of holistic healing with her community, marking the birth of Golden Hour. Her grandmother, Jessie B. Jones, an entrepreneur herself, gifted her first KitchenAid mixer.
A gift that was more than just an upgrade from the handheld mixer she had been using, it was a seed planted for legacy and possibility. It became the tool that helped bring Golden Hour to life.
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Bigger Vision
While Golden Hour was growing, so was the work that had already been shaping Jesslyn’s purpose.
She continued working full time as a Career and Education Pathway Specialist, directly supporting justice-involved youth and survivors of trafficking in finding economic stability after tragedy. Day in and day out, she worked alongside young people navigating some of life’s hardest moments, helping them rebuild, find direction, and create stability for themselves.
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Since its
inception, Golden Hour has remained rooted in one purpose, to create opportunity beyond skincare. We are dedicated to addressing the gaps in employment, education, and overall stability for youth and young adults, supporting them as they navigate a world that is constantly changing and evolving.
Golden Hour is committed to creating and building real pathways that help heal our communities from the inside out.
What started as a personal healing journey has grown into a shared mission, one where every product carries purpose, every purchase creates opportunity, and every glow tells a story.
Did you know?
There are over 5 million Opportunity Youth in America.
Made with care
Golden Hour focuses on the economic development of youth and young adults.
A team with a goal
A business dedicated to change.